Question
Jan Villaroel
Topic: Others Posted 1 year ago
What are the strengths of survey research? Please list at least 5 strengths and explain each.

Question 1
What are the strengths of survey research?

Please list at least 5 strengths and explain each.

Question 2

What are the weaknesses of survey research?

Please list at least 5 strengths and explain each.


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Koala Tutor
Oct 9, 2023
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Question 1:

1. Versatility: One of the major strengths of survey research is its versatility. Surveys can be conducted using various methods, such as online surveys, telephone interviews, or paper-based questionnaires. This allows researchers to reach a large and diverse population and collect data from different geographical locations and demographics.

2. Cost-effectiveness: Conducting surveys is generally a cost-effective method of data collection. Compared to other research methods like experiments or interviews, surveys often require fewer resources, making them a relatively inexpensive option. This makes surveys accessible to researchers with limited budgets.

3. Anonymity and confidentiality: Surveys provide participants with the option to remain anonymous, which can encourage honest and uninhibited responses. The assurance of anonymity can result in more accurate and reliable data as participants feel comfortable sharing their true thoughts and opinions without fear of judgment or repercussions.

4. Large sample sizes: Surveys can collect data from a large number of participants. This allows for the generation of statistically significant results and provides researchers with a broader understanding of the population under study. A larger sample size also increases the generalizability of findings to the larger population.

5. Efficiency: Surveys are an efficient method of data collection as they can reach a large number of individuals simultaneously. Researchers can collect a substantial amount of data in a relatively short period, increasing the speed and efficiency of their research process.

Question 2:

1. Response bias: One of the weaknesses of survey research is the potential for response bias. Participants may provide inaccurate or dishonest responses due to social desirability bias, where they tend to answer in a manner deemed socially acceptable rather than truthfully. This can impact the reliability and validity of the collected data.

2. Sampling bias: Survey research may suffer from sampling bias, where the selected sample does not accurately represent the larger population. This may occur if certain groups are underrepresented or excluded from the survey, leading to skewed or biased results.

3. Lack of depth: Surveys often provide limited depth of information compared to other research methods such as interviews or observations. They often rely on closed-ended questions, restricting participants' ability to elaborate on their responses or provide nuanced explanations. This can reduce the richness of the data collected.

4. Limited control over data quality: In survey research, researchers have limited control over the quality of the data collected. Participants' interpretation of questions, varying levels of understanding, or errors in data entry can lead to inaccuracies or inconsistencies that impact the reliability of the findings.

5. Non-response bias: Another weakness of survey research is non-response bias. This occurs when participants chosen for the survey decline or fail to respond, potentially introducing bias into the results. Non-response bias can occur if certain groups disproportionately choose not to participate, leading to an incomplete or skewed representation of the population.

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