There are 6 benefits listed as reasons for travel.
1.Those who emphasized excitement and escape
2. Pure adrenaline/excitement seekers
3. A family- and friends-oriented group
4. Naturalists (those who enjoyed natural surroundings)
5. A group who emphasized the value of escape by itself
6. A group who enjoyed all benefits
Select any three and briefly describe how you would market a destination – you can
pick any destination – to travelers in the 3 segments you choose?
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1. Pure adrenaline/excitement seekers: To market a destination to this group, I would focus on promoting thrilling and adventurous activities that can get their adrenaline pumping. For example, if the chosen destination is Queenstown, New Zealand, known as the adventure capital of the world, I would highlight activities like bungee jumping, skydiving, and jet boating. I would create enticing advertisements and social media campaigns showcasing the breathtaking scenery and extreme sports available, emphasizing the thrill and excitement awaiting them in Queenstown.
2. A family- and friends-oriented group: For this segment, I would market a family-friendly destination that offers a range of activities and attractions suitable for all age groups. Let's say the chosen destination is Orlando, Florida, known for its theme parks. I would highlight the magic of Disney World, the fun and educational experience at Universal Studios, and the excitement of visiting attractions like SeaWorld or Legoland. My marketing strategy would include creating engaging content for social media platforms, partnering with family-oriented influencers, and offering special packages that cater to families and groups.
3. Naturalists (those who enjoy natural surroundings): To attract this segment of travelers, I would market a destination that boasts stunning natural landscapes and opportunities for outdoor exploration. Let's consider Iceland as the chosen destination. I would promote the country's breathtaking waterfalls, geothermal hot springs, and the chance to witness the unique Northern Lights. I would create awe-inspiring visuals and videos showcasing Iceland's natural wonders, as well as collaborate with travel bloggers and photographers who specialize in capturing the beauty of nature. Additionally, I would emphasize activities such as hiking, glacier walks, and whale watching, appealing to the adventurous nature enthusiasts.
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