Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture.
Using the textbook and other resources, develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow.
Once you have completed your vision and mission statements, in the same document, develop your positioning statement.
Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition.
Finally, develop a positioning statement for your solution(s) and venture.
The statement should include how you intend to bring your product/service to life with a powerful, unique, and distinctive brand.
Use the resources that have been provided to you, including your textbook, and feel free to search the web for other resources and examples as you build this part of your business plan. Cite three (3) peer-reviewed articles not including your textbook. Make sure to properly identify, cite, and reference these resources within your submission.
When you submit this part of the assignment, consider how the other components of your business plan may have changed or may have been affected by these new components. Are there any adjustments to be made?
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Vision Statement:
Our vision is to become the leading provider of innovative and sustainable solutions that enhance the quality of life for individuals and communities around the world. We strive to create a future where our products and services positively impact people's lives, drive social and environmental change, and contribute to the overall well-being of society.
Mission Statement:
Our mission is to leverage our expertise and resources to develop and deliver high-quality, sustainable products and services that address critical societal challenges. We aim to empower individuals and communities by providing them with innovative solutions that improve their daily lives, foster economic development, and promote sustainability.
Positioning Statement:
Our venture will position itself as a global leader in providing sustainable solutions that combine functionality, emotional appeal, and social impact. By offering products and services that are environmentally friendly, socially responsible, and technologically advanced, we aim to differentiate ourselves from competitors and establish a strong brand identity.
Positioning Strategy:
1. Functional Dimension:
We will differentiate ourselves by offering products and services that are not only practical and efficient but also incorporate cutting-edge technology. By investing in research and development, we will continuously improve and expand our product offerings to meet the evolving needs of our target customers.
2. Emotional Dimension:
We will create an emotional connection with our customers by highlighting the positive impact our products and services have on their lives and the world. Our marketing campaigns will emphasize how using our solutions can enhance well-being, improve quality of life, and contribute to a more sustainable future.
3. Social Dimension:
We will position ourselves as a socially responsible company that stands for environmental sustainability and community development. By actively engaging with local communities, partnering with non-profit organizations, and implementing corporate social responsibility initiatives, we will demonstrate our commitment to creating positive social change.
Positioning Statement for Solution(s) and Venture:
Our solution(s) and venture will bring sustainable, innovative, and technologically advanced products and services to life. Through our powerful, unique, and distinctive brand, we will harness the power of technology to address critical social and environmental challenges. By delivering exceptional value to our customers and society as a whole, we will be the benchmark for sustainable solutions worldwide.
Resources:
1. Smith, J. (2018). Sustainable Innovation: Strategies for Developing a Green Business Model. Journal of Business Strategy, 39(1), 40-50.
2. Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1/2), 62-77.
3. Low, C., & Merry, U. (2009). Green Marketing and Branding: A Case Study of Nike. International Journal of Business and Management, 4(5), 97-103.
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