List one thing you would do for Nike and one thing you would do for Kellogg's to improve their aperture opportunity. Explain why you think this would help.
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For Nike: I would suggest implementing a sustainability initiative throughout their supply chain. Nike should focus on reducing their environmental impact by using eco-friendly materials, promoting recyclability, and adopting sustainable manufacturing practices. This would involve collaborating with suppliers to ensure sustainable sourcing and responsible waste management.
Why it would help: This initiative would contribute to Nike's brand value and reputation, attracting environmentally conscious consumers who prioritize sustainable products. It would also align with the growing global demand for eco-friendly alternatives and demonstrate Nike's commitment to social responsibility. By taking these steps, Nike can strengthen its market position and potentially tap into new customer segments who prioritize sustainability.
For Kellogg's: I would recommend diversifying their product portfolio by expanding their range of healthy and nutritious options. Kellogg's should focus on developing and promoting products that cater to the increasing consumer demand for healthier food choices, such as whole grains, low sugar options, and plant-based alternatives.
Why it would help: This would enable Kellogg's to stay relevant in the current market, where consumers are becoming more health-conscious and actively seeking nutritious food options. By offering a wider range of healthy products, Kellogg's can tap into this growing market and increase their market share. Additionally, this move would enhance Kellogg's brand reputation as a company that prioritizes the well-being of its customers, fostering brand loyalty and attracting new health-conscious consumers.
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