Circuit City was an American consumer electronics company founded by Samuel Wurtzel in 1949. By the 1990s, Circuit City became the second-largest consumer electronics store in the United States with annual sales of $12 billion. On March 8, 2009, Circuit City shut down all its stores. On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City's CEO announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused e-commerce site” and a new business strategy for its retail stores12.
In this case study, assume that Circuit City hired you as the new chief information officer (CIO) to help relaunch the company into a global e-commerce multinational company.
The following information should be covered in the research paper.
´1. History of Circuit City
´2. What were the issues and challenges that caused the collapse of Circuit City in 2009?
´3. What are the issues and challenges with Circuit City 2018 latest e-commerce initiative?
´4. Discuss the major competitors in global e-commerce.
´5. How would IT deliver value to the business?
´6. Proposed the IT infrastructure required to support global e-commerce
´7. Proposed the IT budget for the e-commerce initiative
´8. Discuss the IT-based risks associated with global e-commerce
´9. Discuss how IT can leverage innovative technologies such as social media, big data, and business intelligence to provide value to the business
´10. Discuss the future or emerging technologies that would be leveraged to give Circuit City a competitive advantage.
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1. History of Circuit City:
- Discuss the founding of Circuit City by Samuel Wurtzel in 1949.
- Provide an overview of the growth and success of Circuit City in the consumer electronics industry.
- Highlight any significant milestones or achievements in the company's history.
2. Issues and challenges that caused the collapse of Circuit City in 2009:
- Identify the key factors that led to Circuit City's decline and eventual shutdown.
- Discuss any strategic or management missteps that contributed to the collapse.
- Analyze the impact of the economic downturn and changing consumer preferences on Circuit City.
3. Issues and challenges with Circuit City's 2018 e-commerce initiative:
- Evaluate the effectiveness of Circuit City's relaunch and e-commerce strategy.
- Identify any potential obstacles or shortcomings in the current approach.
- Discuss the competitive landscape for online consumer electronics retailers.
4. Major competitors in global e-commerce:
- Identify the key players in the global e-commerce market.
- Compare and contrast their market share, revenue, and business strategies.
- Discuss any specific challenges or advantages that Circuit City may face in competing with these companies.
5. How IT would deliver value to the business:
- Explain the role of IT in driving business growth and success.
- Highlight specific ways in which IT can deliver value to Circuit City's e-commerce initiative.
- Discuss the potential benefits of leveraging IT solutions in areas such as supply chain management, customer relationship management, and data analytics.
6. Proposed IT infrastructure for global e-commerce:
- Outline the necessary components of an IT infrastructure to support Circuit City's global e-commerce operations.
- Discuss the importance of scalability, security, and integration in the proposed infrastructure.
- Consider any specific requirements or considerations for international expansion.
7. Proposed IT budget for the e-commerce initiative:
- Determine the projected costs associated with implementing and maintaining the IT infrastructure.
- Discuss any cost-saving measures or opportunities for resource optimization.
- Consider the long-term sustainability of the IT budget and potential return on investment.
8. IT-based risks associated with global e-commerce:
- Identify and analyze potential risks and vulnerabilities in Circuit City's e-commerce operations.
- Discuss strategies and solutions to mitigate these risks, such as data security measures and disaster recovery plans.
- Consider regulatory compliance and legal considerations in different regions.
9. Leveraging innovative technologies for business value:
- Explore the potential of social media, big data, and business intelligence in enhancing Circuit City's e-commerce operations.
- Discuss specific use cases and benefits of leveraging these technologies.
- Address any challenges or considerations in implementing and managing these technologies.
10. Future or emerging technologies for competitive advantage:
- Discuss upcoming technologies that could provide Circuit City with a competitive edge in the e-commerce market.
- Analyze potential benefits and risks associated with these technologies.
- Consider how Circuit City can stay ahead of the competition by adopting and integrating these technologies into its business strategy.
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