Ed McCabe was a pioneer in advertising and once said “Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.” and Novelist John Updike once said “Any activity becomes creative when the doer cares about doing it right or better.”
Whether it is meaningful and what thoughts it brings up. Having a ready-made talking point not only makes the getting to know you process easier but it also creates a framework for deeper and more creative thinking.
For this discussion post:
Find a real world example of Ed McCabe’s quote in action in the business world and explain how it would apply to your example.
Discuss what these quotes mean to you as it applies to your work environment.
Find and share at least one inspiring quote that you feel would help to motivate you and others in thinking creatively in your work. Make sure you include an APA citation for your quote.
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Example 1: One real-world example of Ed McCabe's quote in action is the advertising campaign for Apple's "Think Different" slogan. Apple understood the power of creativity in gaining an unfair advantage over their competitors. The campaign, featuring iconic individuals like Albert Einstein, Martin Luther King Jr., and Amelia Earhart, showcased Apple's innovative products as tools for those who dare to think differently. This campaign positioned Apple as a brand that encourages and supports creativity and original thinking, attracting a loyal customer base.
Example 2: In my work environment, these quotes remind me of the importance of creativity and the impact it can have on achieving success. To stand out in a competitive market, it is crucial to constantly innovate and think outside the box. In my role as a marketing manager, I strive to foster a creative culture where ideas are encouraged, valued, and properly executed. When team members care about doing their work right or better, we can create innovative campaigns, products, and strategies that lead to a competitive advantage.
Inspiring quote: "Creativity is intelligence having fun." (Albert Einstein)
This quote resonates with me as it reminds me that creativity is not only important for work but also for personal growth and fulfillment. When we approach our work with passion and joy, we tap into our intelligence and unleash our creative potential. This quote motivates me to embrace creativity as a fun and fulfilling aspect of my work and encourages others to do the same.
APA citation:
Einstein, A. (n.d.). Creativity is intelligence having fun. [Quote]. Retrieved from https://www.slideshare.net/jaminator7/creativity-albert-einstein-1131489
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