Question
describes the practices, strategies and technologies which organizations use to manage & analyze customer
_____________________ describes the practices, strategies and technologies which organizations use to manage & analyze customer interactions throughout the customer lifecycle. The CRM software tools used provide functionality to companies in four segments: sales, marketing, customer service, and digital commerce.
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Decision Support System (DSS)
Online Analytical Processing (OLAP)
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