Both franchising a physical business and operating an e-commerce small business come with their own unique set of challenges. However, the level of difficulty can vary depending on the individual's skills, experience, and resources.

Franchising a physical business can be more challenging due to several factors. Firstly, it requires a significant upfront investment to purchase the franchise rights, lease or buy a location, and set up the store. Secondly, there are ongoing costs such as rent, utilities, staff salaries, and inventory. Thirdly, the franchisee must adhere to the franchisor's rules and regulations, which can limit their flexibility and creativity. Lastly, the success of a physical business can be heavily influenced by location and local market conditions.

On the other hand, operating an e-commerce small business also has its challenges. Firstly, it requires technical skills to set up and manage the online store, as well as knowledge of digital marketing to attract customers. Secondly, there is intense competition in the online marketplace, making it difficult to stand out. Thirdly, e-commerce businesses must deal with issues such as cybersecurity, online payment processing, and shipping logistics. Lastly, they must also navigate legal and regulatory requirements for selling goods or services online, which can vary by country or region.

In conclusion, both options are challenging in their own ways. The choice between the two would depend on the individual's skills, interests, resources, and business goals.

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