A college student has just purchased a new ipad . What factor might cause the student to experience post purchase dissonance ? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student's dissonance? How can the manufacture help?
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There are a few factors that could cause a college student to experience post purchase dissonance after purchasing a new iPad:
1. Price: If the student feels that they have paid too much for the iPad, they may experience dissonance. They may compare the price they paid with the features and benefits they are receiving.
2. Performance: If the iPad does not perform as expected or if there are any technical issues, the student may question their decision and feel dissonance.
3. Alternatives: If the student discovers alternative tablets or iPads that offer similar or better features at a lower price, they might experience dissonance due to buyer's remorse.
To overcome post purchase dissonance, the student can take a few steps:
1. Information search: The student can conduct further research on the features, performance, and price of the iPad to reassure themselves that they made the right choice.
2. Seek opinions: They can discuss their purchase with friends or family who have experience with iPads or similar devices to gain reassurance.
3. Focus on positive aspects: The student can remind themselves of the specific benefits and features that made them choose the iPad over other options.
The retailer who sold the iPad can help reduce the student's dissonance by:
1. Providing excellent customer service: Assisting the student with any queries, offering post-purchase support, and addressing any concerns promptly.
2. Offering post-purchase guarantees: Providing a return or exchange policy in case the student is unsatisfied with the device can help alleviate dissonance.
The manufacturer of the iPad can help reduce dissonance by:
1. Providing clear and accurate information: Ensuring that the product's features and benefits advertised are accurate, leading to minimal surprises or disappointment after purchase.
2. Offering technical support: Providing efficient technical assistance and warranty services can help the student feel supported and justified in their purchase decision.
By addressing the student's concerns and providing excellent customer support, both the retailer and the manufacturer can work together to minimize post purchase dissonance and enhance the student's overall satisfaction with their iPad.
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