Tourism plays a significant role in the United States economy as it contributes to job creation, economic growth, and foreign exchange earnings. It is considered one of the largest service industries in the country. According to the U.S. Travel Association, in 2019, domestic and international travelers collectively spent $1.1 trillion, supporting 9.6 million direct jobs and accounting for 2.8% of the total GDP.

Tourism generates revenue in various ways, including expenditures on lodging, food and beverages, transportation, entertainment, shopping, and other activities. It stimulates local economies and small businesses, particularly in popular tourist destinations such as Hawaii, Florida, California, Nevada (Las Vegas), and New York City. Additionally, tourism boosts tax revenues for state and local governments, which can be used to fund public services and infrastructure.

National tourism organizations, such as the U.S. Travel Association, have the responsibility to classify tourists and other visitors for several reasons:

1. Market segmentation: Classifying tourists helps identify different market segments based on factors like age, nationality, purpose of visit, and interests. This segmentation allows tourism organizations to develop targeted marketing strategies for each group, improving the effectiveness of promotional campaigns.

2. Resource allocation: By understanding the different types of visitors, tourism organizations can allocate resources more efficiently. They can focus efforts on attracting and retaining key visitor segments, ensuring that marketing budgets and resources are utilized in the most effective manner.

3. Policy formulation: Classification of tourists helps tourism organizations to gather data about visitor profiles, behaviors, and preferences. This information aids in policy development related to tourism management, infrastructure, and services.

4. Forecasting and planning: By classifying tourists, national tourism organizations can generate data on visitor flows, trends, and patterns. This data can be used to forecast future demand, plan tourism infrastructure development, and make informed decisions about resource allocation.

5. Evaluation and assessment: Classifying tourists allows for the evaluation of tourism impacts, including economic, social, and environmental factors. By monitoring visitor profiles and behaviors, tourism organizations can assess the sustainability and effectiveness of their efforts and make necessary adjustments to meet their goals.

In summary, the classification of tourists and other visitors by national tourism organizations is crucial for effective marketing, resource allocation, policy formulation, planning, and evaluation within the tourism industry. It helps to maximize the economic benefits while minimizing potential negative impacts on local communities and the environment.

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